Keter is a lifestyle brand that creates household products that can be used for many years. The company is committed to reducing its carbon footprint at all stages of the production process, starting with the design phase and continuing through the value chain.
Alejandro Pena is the Chief Executive Officer at Keter and contributes to the overall direction and supervision of the organization’s main objective. Three key elements of sustainability underpin Keter’s business model. This basis is the foundation of all of Keter’s business decisions. It includes these three pillars: Better Goods, Better Business, and Better Planet.
Pena says, “Every day, our colleagues across the globe rise to the occasion. They believe the future is bright, and we can build a better company.” This passion and commitment to sustainability have been a major reason that Keter has achieved so much success in meeting its sustainability targets.
Better Products
Keter offers a variety of lifestyle solutions that offer customers durability. Keter lifestyle products are made of the best quality materials and are built to last a lifetime. Keter’s commitment to creating superior products is further proven by the fact that all its products can be recycled indefinitely. Alejandro Pena stated that “We don’t believe in single-use products.” Keter’s lifestyle products are recyclable and made with as much as 100% recycled content. Keter used more than 160,00 tonnes of recycled material in 2021. This figure is five times greater than the Statue Of Liberty’s weight.
Better Business
Alejandro Pena’s commitment to sustainability is even more important, given that the Keter company currently operates five production sites. The Keter Green spaces program was created in collaboration with The Education Fund as a community outreach program. Keter hopes that future generations will be inspired to be more eco-conscious and will encourage positive change.
Better Planet
Keter’s corporate culture has been centered on environmental responsibility since its inception. With the help of Alejandro Pena, Keter has set a lofty goal to reduce its greenhouse gas emissions by 25% by 2025. Keter is constantly looking for new ways to improve its environmental footprint and achieve its sustainability goals. They constantly analyze and improve their processes to ensure that they consider the health of the environment when conducting commercial activities. The company participates in climate resilience activities and takes action to conserve water.
Keter believes their company should bear the responsibility to take care of the environment. All employees work hard to design and build beautiful and practical products.
Alejandro Pena considers his work an act of love toward the earth. He says that the earth is a shared home for everyone and that Keter is only shouldering a responsibility that all companies should; to operate as sustainably as possible while upholding the value of being eco-friendly. As Pena continues his work, Keter is a company that holds its sustainability mission very seriously.
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