Sure, we all know that a laundromat is a recession-proof business with a high success rate and return on investment. But it isn’t just about buying the best equipment with quality commercial laundry parts from stores like Laundry Replacement Parts. It’s also about being aware of the laundry industry, the newest marketing trends, and doing your best to keep your customers satisfied.
This must have you wonder about the laundromat trends, which will help your business stay relevant and meet the current market’s demands. Here are the trends you should take note of and consider when creating new marketing strategies for your laundromat to bring in more business.
- Coinless Payment is In
Today, more and more people choose to pay through credit and debit cards over cash. A recent survey reported that only 11% of the population prefer paying through cash, and yes, the same applies in the laundry industry.
That’s why you can find more laundromats offering card payment systems, eliminating the need to carry and collect change. It can even benefit laundromat owners as they can easily monitor cash flow and improve safety.
- Additional Controls
New laundry equipment offers technological advances in their dexter laundry parts, from added features to payless options to make it more convenient for customers. More control will give customers the specific wash and dry experience they desire.
As a result, you get happy customers who will return for your services. And loyal customers will lead to more profit!
Besides that, added controls from newer laundry equipment help laundromat owners avoid pricey maintenance issues and save on utility bills while improving the bottom line.
- Opt for Energy Efficiency
Energy efficiency is becoming more vital to laundromat owners and their customers. High utility bills from water and energy use are a top concern among laundromat investors and owners, while customers want to transact with environmentally-conscious and sustainable businesses.
That’s where energy-efficient laundry machines come along. Thanks to technology, the latest equipment has become more energy-efficient than before, using less water, offering shorter dry times, and more control to adjust temperatures and levels.
All of those features help lower utility bills and energy consumption and make it easier to operate energy-efficient laundry facilities. More laundromats are upgrading their current equipment with energy-efficient models to improve their utilities and attract customers.
- Be More Involved with the Community
Another exciting trend in the laundry industry (even in other sectors) is community involvement. Laundromats are a critical element of the communities they serve, with owners now realizing that.
That’s why laundromat owners are doing more to get involved with their local community, helping them through volunteer efforts, charitable donations, and even free laundry days!
In fact, big companies and foundations like Coin Laundry Association and Whirlpool offer events that benefit many communities. Not only do their efforts help other people, but it also helps the brand in the long run, encouraging more people to choose their business.
Wrapping It Up
Don’t wait any longer! Once you know the trends, incorporate them into your strategies to bring in more customers and grow our laundromat!